CustomerCradle allows businesses to easily record and report on where their customers heard about them. This information is vital in order to focus marketing time and money. Don't guess what works, use the facts. Whether taking phone calls or dealing with customers in person a business operator can use CustomerCradle to record where the customer heard about the business in seconds. If you record where your customers come from as part of your normal work routine you are learning about your business every day. Did the flyers work - was the radio ad effective - how important is word of mouth? Don't guess, grow your business by gathering and analysing the facts.
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